Register for a free Nonprofit 911 webinar featuring the best experts in the sector. These training sessions are provided to help nonprofits raise more money with online fundraising, nonprofit marketing techniques, social media, and the latest technology trends. View our upcoming webinars below, or access our presentation archives.
Tuesday, June 24, 2014 | 1:00 PM ET
Erica Waasdorp, Author, Monthly Giving: The Sleeping Giant
Ready to radically boost your fundraising? It’s time to build a recurring gift program. In our exclusive webinar, monthly giving expert and “philanthropyholic” Erica Waasdorp shares real-life examples, practical tips, and key strategies for attracting gifts that keep on giving.
This past week we welcomed Los Alamitos School District and their new alumni community for Los Al High School. Los Alamitos High School (also known as Los Al) is a 3000 student public high school, going back to the mid 1920s, located in Los Alamitos, California, and also serving the city of Seal Beach and the community of Rossmoor. Visit Los Al alumni at http://alumni.losal.org. Just today 133 alumni joined their community!
Targeting alumni for donations is big business for colleges and universities — and schools are getting more savvy with their tactics.
Called “prospect research,” the practice of targeting wealthy alumni is not new. But the tools are getting better: complex data models using massive databases that store everything from wealth and income to class reunion attendance.
via New ways colleges target rich alumni – Feb. 24, 2014.
Peer-to-peer fundraising isn’t new. For years, many organizations have engaged supporters to raise funds on their behalf—everyone from staff and volunteers to program participants and current donors. Traditionally these individual campaigns took the form of walk-a-thons and similar events at which supporters enlist sponsors from their own networks of colleagues, friends, and family. Informally, this kind of distributed fundraising is sometimes called “team,” “a-thon,” or “friend-to-friend” fundraising.
Read more: A Few Good Tools for Peer-to-Peer Fundraising | Idealware.
For people on the go, the advent of Cloud software has made life much easier. When you can access what you need to get work done anywhere, you become more productive, and can bypass the headaches associated with emailing attachments, versioning issues, and misplaced hard drives.
Read more: What Makes The Cloud So Popular? | Idealware.
(Written for Universities, the concepts and ideas can be applicable to any type of education institution.)
The college experience lasts four (… or five or six) years. The alumni experience lasts a lifetime. As such, it makes sense that the ROI discussion centers around the impact of one’s degree after college. I would argue that the services, programs, and opportunities offered by schools to their alumni are of equal importance to those offered as part of the college experience itself.
Here are a couple ways that universities can stay relevant and provide value to alumni . . .
How Universities Can Provide Value To Alumni | LinkedIn.
In an age of increasing levels of consumer expectations, alumni organizations need to be attentive to alumni expectations while delivering on our service to the institution. In our high-touch field, alumni professionals are uniquely positioned to build affinity for our colleges and universities through stellar customer service, which strengthens our institutions’ brands.
What are the consequences of poor customer service?
Building Alumni Affinity through Great Customer Service | Engage Alumni.
Perhaps you’ve wondered what happened to a particularly gifted student. You wonder how he or she is doing after all these years. Did he go on to medical school and become a surgeon of note? Did she write a great American novel under a pen name you don’t recognize? For many years, your only viable option was to retain the services of a private investigator, which could prove time consuming and costly, and felt a bit smarmy, to boot. Well, you might have hit the jackpot, because there are numerous resources online to make following up on your old students easier and less costly than it had ever been. Here are a few of the most popular. Continue reading
Colleges today are becoming more and more tech savvy. Degrees are becoming more accessible and more advanced. It seems however, that little thought has been put into alumni programs. What additional, supplemental value are colleges providing beyond graduation? How can universities expect continued donations from alumni when many of these former students are still indebted to the school, and receiving no new resources?
What Alumni Really Want.