St. Mary Chardon School of Chardon, Ohio, Relies on Alumni Channel’s Online Alumni Community Solution to Connect with Alumni Across the World


CHERRY HILL, N.J. – Alumni Channel, a web provider of online alumni communities for schools and other non-profit organizations, announced today that St. Mary Chardon School of Chardon, Ohio, is relying on the company’s online community solution to develop closer relationships with its alumni.

Maureen Intihar, Director of Development, made a commitment to begin implementation of the Alumni Channel for their online alumni community. St. Mary Chardon School Alumni represent an alliance of thousands of St. Mary Chardon graduates across the United States and worldwide. With a growing base of graduates, the high school wanted to cultivate stronger bonds with and among alumni that would lay the foundation for fundraising in support of critical programs such as scholarships and the endowment. St. Mary Chardon needed a technology solution that would enrich its existing Web site while reducing costs associated with direct mailings. This would enable the school to provide an interactive, customized experience for each visitor, including opportunities to connect with each other, view school and class events, and eventually make online donations.

To this end, St. Mary Chardon deployed the services of Alumni Channel for online community building. The school now has a single point of entry that allows alumni to self-maintain their profile information which can then be used to update the master donor database.

“Schools face a real challenge in keeping connected with alumni who, after graduation, scatter throughout the world,” said Chris Gehringer, president of Alumni Channel. “St. Mary Chardon is taking a leadership position in how it uses technology to give its alumni – regardless of whether they live in the area or the Far East – an easy way to stay involved. Having a professional appearance to your alumni organization is just one more step in building lasting relationships with alumni/donors.”

Empowering Graduates through Alumni Channel

With Alumni Channel, St. Mary Chardon School will be able to add an interactive online community and enhanced electronic communications. Like most other organizations launching a new Web site, getting people to visit the site is a key step. With only a few email addresses on file for its alumni, the school will embark on an integrated marketing campaign to increase awareness and introduce the benefits of registering on the new site. Included in St. Mary Chardon’s service is a new web site address that can be used on all marketing to promote use of the site. Through this effort, the number of contacts will increase over time.

To visit the St. Mary Chardon School’s Alumni Channel, go to

About St. Mary Chardon School

St. Mary School provides a quality Catholic education. St. Mary School strives to develop each student’s unique potential in an environment of Faith, in cooperation with the Family, and with a vision for the Future.

About Alumni Channel

The Alumni Channel online alumni system is designed to increase alumni connections through a secure online alumni directory that will help connect an organization’s entire membership. Alumni Channel offers alumni a community of their own to contact each other, plan reunions, share stories and photos, and it enables the parent organization/school to maintain and build an alumni database providing with valuable alumni contact information. Schools have the ability to not only announce upcoming events and campaigns on the site itself, but also customize and send mass e-mails, run reports, export data and distribute surveys. Founded in 1998, Alumni Channel is headquartered in Cherry Hill, New Jersey. For more information, visit

How To Survive the Gmail Tabs Marketing Apocalypse –

In the Spring of 2013, Google began rolling out a big restructure of the Gmail inbox, and many email marketers panicked. The Promotions tab that has been showing up in more and more Gmail accounts over the last two months has been repeatedly heralded as, “the death of email marketing.”

A couple of months later, however, we can step back from the apocalyptic rhetoric and take a look at what this really means.

  • Is the Gmail Promotions tab truly a bad thing?
  • How do we keep tabs on the impact of the tabs?
  • What should email marketers do in response?

How To Survive the Gmail Tabs Marketing Apocalypse –

Tip to Build Stronger Connections With Your Parents and Alumni | LinkedIn

by Jase Tillman

Tip:  Give, And They Will Give Back.

I was reminded of the “good ole days” a few years ago when I received a beautiful, full-color hardback book celebrating my school’s 40th year Anniversary. It’s filled with not just pictures and words, but dreams, memories, and relationships and was sent out to every person affiliated with our school.

I still love looking through it, but it reminded me of several other gifts my school has sent out over the years. Like the bib with the school logo on it when my first son was born. Or the “VIP Pass” that allows me free entry into every home sporting event…. for life. And you can’t beat the free pizza that’s found under the alumni tent at all the home football games.

With each gift, the emotional connection I have to the school is strengthened, and that’s why they’ll continue to get my support on all levels. My alma matter has developed hundreds of passionate supporters and donors by simply reinvesting back into its alumni by giving, instead of only “asking.”

6 Ways To Build Stronger Connections With Your Parents and Alumni | LinkedIn.

Why should I give back to my University or College? | LinkedIn

Universities and colleges all over the globe have some sort of Alumni and Development function within their institution.

This function is designed to enhance relationships with alumni and former staff whilst simultaneously enhancing the experience of current students and staff at the institution.

Read more: Why should I give back to my University or College? | LinkedIn.

LinkedIn Alumni Tool plugin (widget)

LinkedIn is continually seeking ways to better integrate LinkedIn technology with education sites.  Highlight what your alumni are up to now and showcase the diversity of their career paths to your current and prospective students.  Embed this university/college widget into your existing sites.

Please visit the overview page here:

Additionally, here’s an example of the Alumni widget in action on an Alumni Channel site:

and on a Colgate site:

Other LinkedIn plugins are listed here:

4 Things Alumni / Member Organizations Should Stop Doing Now

After a career in alumni relations and institutional advancement,  I’ve since spent the last several years as a member marketing consultant for organizations ranging in size from a few thousand members  to over a million.

I’ve learned a lot from diving into the inner-workings of various types of member groups, identifying and dissecting their problems, and offering solutions to improve member engagement. I’ve heard every excuse possible about why their marketing efforts are not succeeding, and I’ve noticed several patterns among these poor performing member groups. Here are four of the most common things I asked these member groups to stop doing:

Alumni Access Blog — Posted by Gary Toyn

Free Fundraising Webinar

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Los Alamitos School District Launches Alumni Channel

Organization LogoThis past week we welcomed Los Alamitos School District and their new alumni community for Los Al High School.  Los Alamitos High School (also known as Los Al) is a 3000 student public high school, going back to the mid 1920s, located in Los Alamitos, California, and also serving the city of Seal Beach and the community of Rossmoor.  Visit Los Al alumni at  Just today 133 alumni joined their community!

New ways colleges target rich alumni –

Targeting alumni for donations is big business for colleges and universities — and schools are getting more savvy with their tactics.

Called “prospect research,” the practice of targeting wealthy alumni is not new. But the tools are getting better: complex data models using massive databases that store everything from wealth and income to class reunion attendance.

via New ways colleges target rich alumni – Feb. 24, 2014.

A Few Good Tools for Peer-to-Peer Fundraising | Idealware

Peer-to-peer fundraising isn’t new. For years, many organizations have engaged supporters to raise funds on their behalf—everyone from staff and volunteers to program participants and current donors. Traditionally these individual campaigns took the form of walk-a-thons and similar events at which supporters enlist sponsors from their own networks of colleagues, friends, and family. Informally, this kind of distributed fundraising is sometimes called “team,” “a-thon,” or “friend-to-friend” fundraising.

Read more: A Few Good Tools for Peer-to-Peer Fundraising | Idealware.