Network with fellow Principals, Pastors, Marketing and Development Professionals from Catholic schools across New Jersey and learn new ways of marketing your schools.

Learn how Alumni Channel is helping Catholic secondary and elementary schools at the New Jersey Catholic Schools’ Marketing Council Workshop.

April 24, 2012    Camden Catholic High School, Cherry Hill
April 25, 2012    Mother Seton Regional High School, Clark
8:15AM—1:00PM

From Facebook to Twitter to LinkedIn, nonprofits are flocking to social media, but not everyone is prepared for the challenges and ramifications of what you post–or how to manage the process. Who is allowed to tweet? Who can comment on your posts? How do you respond if someone says something mean about your organization? How do you make use of what social media offers while protecting your nonprofit and your constituents?

As nonprofits have increasingly turned to social media, policies and guidelines to govern their use of social media have become the new frontier. The open and community-based aspects of social media can be a huge benefit for nonprofits looking to reach out to new audiences and engage their existing base, but sometimes it can seem that no one knows the right way to use each channel, or where the lines are drawn—or even how to find out.

It doesn’t have to be that way.

A good social media policy will provide clear guidelines as to what staff should and shouldn’t do when posting and interacting with the community on a day-to-day basis. Your organization can create a policy to help guide your whole staff simply by thinking about how you would like to make use of social media.

71% of adults who go online watch video.  Incorporating video into emails increases engagement and improves click-through rates.  Every marketer wants higher open rates, more clicks, more engaging emails and stickier websites. Using video (correctly) in email can achieve all of those goals. Video lightens the load of the copywriter, simplifies emails and enhances your brand image. Best of all, it’s a low-cost, high-impact, easily measurable email component.

Use Video in Email.

Remember Me From Yesterday?

The New York Times style section ran a piece asking the question, “Remember me from yesterday?”  With social networks like Facebook becoming a high school of sorts on its own (where you virtually pass by casual acquaintances, friends, and “frenemies” alike), is there any mystery left for attending your high school reunion?”

Social Media Reduce Allure of High School Reunions – NYTimes.com.

Below is an example of an e-mail blast sent by one of our customers . . .

School of Saints Faith, Hope & Charity Alumni – Winnetka, Illinois This newsletter is to highlight the current news from the Faith, Hope and Charity School as well as the FHC Alumni Organization. We will send out newsletters 3 times a year to keep you connected to the FHC Community. This is our Second Quarter Newsletter. Continue reading →

July 2010:  http://www.napagroup.com/pdf/Trends_Best_Practices_Alumni_Communications.pdf

July 2010:  http://napagroup.com/pdf/Trends_Best_Practices_Alumni_Associations.pdf

It’s 2012. Anyone affiliated with public education . . . knows that last year and this year are game-changers in how we fund public education. Say goodbye to hoagie sales and car washes and hello to big-time fundraising.

via Key to public school funding? How about foundations | PennLive.com.

We are excited to announce a new addition to our online community web service. “Sharing” capability has been added to Events and also to News. Through the popular “AddThis” service our communities’ visitors can now share events and news on Facebook, Twitter, LinkedIn and more. There are even capabilities to print, add to favorites, and email the details.

This addition helps integrate sharing tools into our sites, spreading content, and driving social traffic. Over 350 services to share including Facebook Like, Twitter Tweet, Google +1, and Address Bar Sharing.

The Napa Group:  November 2010 – Download PDF

As university and alumni association funding resources become tighter and continue to change, one of the front-burner questions today is: “What is the best funding model for our alumni relations activities?” This survey of 20 public and private institutions also includes analytics on several trends that are impacting alumni relations programming priorities, association structuring, communications and mission and vision. Through comprehensive strategic planning, many associations are tackling these interrelated questions to position themselves for growth and stability for the future.