When Giving Online is Not Ideal | Idealware.

As fundraisers we dream about the new frontier of online giving as a potential golden ticket for reaching younger or more tech savvy donors. Driving everyone to give online, in monthly installments, is all the rage. But what happens when a donor wants to give $1000 or more? Is there potential negative organizational impact in accepting large gifts online?

Have you looked at your alumni and giving data?  You might just notice two patterns that sum it all up.  Review this paper by Peter B. Wylie to see the two patterns that every major giving professional should see  . . .

via Where the Alumni Money Is.

Summary:
Giving money on charity websites is 7% harder than spending money on e-commerce sites. Donating physical items is even harder. For non-profit websites, social media is secondary; the top priority is to write clearer content.

Non-Profit Organization Websites: Increasing Donations and Volunteering Jakob Nielsen's Alertbox.

Major gifts come from individuals who have great concern for your mission, with whom you have carefully built a value-based connection, and who have the capacity to be generous at the appropriate level. With proper use of your database tools, combined with the other strategies necessary for a major gift campaign, you can reach new heights in your fund raising program.

Susan P. Orr
Founder and CEO
Telosa Software, Inc.

Using your Database to Develop Major Donors Full Article - Powered by Google Docs

AlumniFinder, a division of AccuData Integrated Marketing, announced the launch of WealthScore, a powerful research tool for development professionals that easily identifies potential donors with the discretionary means and propensity to donate.

Read more:  AlumniFinder Launches WealthScore, a Powerful Tool To Help Development Professionals Identify Donors - PRNewswire.