With more than 750 million people signed up for Facebook alone, there’s little doubt that social media can be a powerful part of most organizations’ communications mix. But what can it be used for—outreach and engagement? Event management? Advocacy? How about fundraising? For many nonprofits, it’s far more obvious that such tools can be useful than how to use them.

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals.

The Nonprofit Social Media Decision Guide | Idealware.

Summary:
Giving money on charity websites is 7% harder than spending money on e-commerce sites. Donating physical items is even harder. For non-profit websites, social media is secondary; the top priority is to write clearer content.

Non-Profit Organization Websites: Increasing Donations and Volunteering Jakob Nielsen's Alertbox.