Idealware, a 501(c)3 nonprofit, provides candid Consumer-Reports-style reviews and articles about software of interest to nonprofits.
Fundraising via email requires an understanding of a number of different elements – designing an email campaign, writing an email, avoiding spam filters, broadcast email tools, online donation tools, and more. We’ll walk through what you’ll need to know to design your own email fundraising campaign.
The agenda includes:
• Crafting Your Campaign
• Writing an Effective Email
• Choosing a Broadcast Email Tool
• Choosing an Online Donation Solution
• Track Your Success
By the end of the session, you will understand:
• How to design a email campaign with a story, arc, and timing that will appeal to your constituents
• Best practices in writing emails, including subject lines and asks
• What tools can help with sending emails and collecting online donations
• What metrics you should track to allow you to improve your campaign over time.
Other future Idealware seminars:
May 26, 1:00 pm – 2:30 pm Eastern. $40.00
What tools can help a small organization track volunteers, donors, partners, and other constituents? We’ll view and compare the commonly used databases.
May 31, 2:00 pm – June 28, 3:30 pm Eastern. $200.00
This intense 5-part training course in social media will take you deep into the decision-making matrix and help you walk away with a social media strategy — including the tools best suited to do the job. Offered in partnership with NTEN.
June 2, 1:00 pm – 2:30 pm Eastern. $40.00
What tools can help you conduct meetings or training over the Web? We’ll talk about the features that can help, and compare some of the free and affordable options.
June 9, 1:00 pm – 2:30 pm Eastern. $40.00
How do you keep track of your volunteers? Do you still use pen and paper? Should you buy a new tool for tracking volunteers, or use one that you already have?
June 16, 1:00 pm – 2:00 pm Eastern. $0.00
In February 2011, Idealware distributed a survey to over 500 nonprofit professionals already using Facebook as part of their communications mix, and the results are in. Through an online survey, telephone interviews, and case studies, we now provide an update to the research from our Nonprofit Social Media Decision Guide to answer your burning questions
June 23, 1:00 pm – 2:30 pm Eastern. $40.00
How can a nonprofit make the best use of social networking sites like Facebook, Twitter, and LinkedIn? We’ll talk through how they work, what’s worth doing, and how other organizations are using them.
June 30, 1:00 pm – 2:30 pm Eastern. $40.00
How do you build a list of constituents truly interested in your cause? We’ll discuss a wide variety of techniques that can help, and how they all fit together.
July 14, 1:00 pm – 2:00 pm Eastern. $0.00
You’ve got data. How do you transform it into charts, graphs, and maps that will help your audience understand the data and move them to take action? In this online seminars, we’ll talk about the types of chart and map formats that might be useful to you, and then take a look at a number of the software packages that can help you create data graphics for both web and print publications.
July 21, 1:00 pm – 2:30 pm Eastern. $40.00
Mobile applications – programs that run on your constituent’s iPhone or other phone — can be a useful tool in a nonprofit communicator’s toolbox. We’ll talk through the principles, software packages, and best practices that can help.