An online webinar on how schools can successfully use of MySpace, Facebook and YouTube will be held Thursday, August 28, 2008. This webinar will provide a general introduction to MySpace, discuss the 10 best and worst MySpace practices, and teach participants how they can successfully use MySpace to recruit new students and locate alumni that are actively using MySpace. The webinar will also demonstrate the differences between Facebook Groups and Fan Pages, as well as how to successfully set up a Facebook Page for your university, admissions department, and/or alumni office in order to build a long-term presence on Facebook. The webinar will also show participants how to create and design a YouTube Channel that matches your MySpace profile and website.
Every target audience that colleges and universities are trying to cultivate are on MySpace in massive numbers – prospective students (traditional, non-traditional, international), current students, parents, alumni, athletics fans, businesses, nonprofit organizations, etc., yet higher education is one of the last to embrace this thriving online metropolis.
The webinar will close with tips on how to integrate your MySpace profile, Facebook Groups and Pages, and YouTube channel with other campus marketing and communications efforts, such as your website, e-mail campaigns, and print materials. The webinar will feature colleges and universities that stand out above the rest in their efforts to utilize Web 2.0 tools for recruitment, community-building, and alumni development.