The ‘What’s In It For Me?’ Alumni Test

Are education institutions in denial about their alumni engagement?

Schools are implementing a variety of activities, yet are they actually making progress towards their stated goal of engaging alumni?  Perhaps, they have lost sight of the basics.

Engaging alumni should not be complicated.  Fundamentally it is about providing alumni with a compelling reason to engage with your institution. Continue reading

Fun, Rivalry and Alumni Engagement! | Almabase Blog

fun rivalry and alum

History’s long standing camaraderie or rivalry comes with sports or sporting events. Sports fans have their psychological selves uplifted when their team wins. Be it sports fanaticism or an evening of casual playing, it is no doubt that roughing it out together, builds bonds that last a lifetime. There is something about running behind a ball, or hitting one with a bat that builds friendships and nurtures loyalty. Continue reading

Stop Using These Metrics to Measure Alumni Engagement

Alumni organizations are always trying to find new ways to engage alumni, but when you’re trying to measure your progress, using the wrong metrics can give you a false sense of success (or failure.)

Unfortunately, many metrics tell only part of the story, and others are downright deceptive.

After years of working with both large and small member organizations, here’s a list of five digital marketing metrics that alumni organizations should stop using: Continue reading

What’s Your Persona in Your Alumni Office? Take the Quiz

What's your persona in  your alumni office?

In a well functioning alumni office, it’s important that everyone work together to make things happen. And because so many tasks need to get done, we tend to be drawn toward those assignments that play to our strengths.

Every office seems to have a person best suited to tackle complex administrative responsibilities,  or someone who loves planning and executing big events, or someone with the longevity and “institutional memory” to provide some historical prospective on new activities and programs. Continue reading

St. George’s Primary School of Nairobi Kenya, Relies on Alumni Channel’s Online Alumni Community Solution to Connect with Alumni Across the World

5/20/2015

CHERRY HILL, N.J. – Alumni Channel, a web provider of online alumni communities for schools and other non-profit organizations, announced today that St. George’s Primary School Alumni Society of Nairobi Kenya, is relying on the company’s online community solution to develop closer relationships with its alumni. Continue reading

Winebrenner Theological Seminary of Findlay, Ohio, Relies on Alumni Channel’s Online Alumni Community Solution to Connect with Alumni Across the World

4/13/2015

CHERRY HILL, N.J. – Alumni Channel, a web provider of online alumni communities for schools and other non-profit organizations, announced today that Winebrenner Theological Seminary of Findlay, Ohio, is relying on the company’s online community solution to develop closer relationships with its alumni. Continue reading

St. Mary Chardon School of Chardon, Ohio, Relies on Alumni Channel’s Online Alumni Community Solution to Connect with Alumni Across the World

3/25/2015
CHERRY HILL, N.J. – Alumni Channel, a web provider of online alumni communities for schools and other non-profit organizations, announced today that St. Mary Chardon School of Chardon, Ohio, is relying on the company’s online community solution to develop closer relationships with its alumni. Continue reading

How To Survive the Gmail Tabs Marketing Apocalypse – Marketo.com

In the Spring of 2013, Google began rolling out a big restructure of the Gmail inbox, and many email marketers panicked. The Promotions tab that has been showing up in more and more Gmail accounts over the last two months has been repeatedly heralded as, “the death of email marketing.”

A couple of months later, however, we can step back from the apocalyptic rhetoric and take a look at what this really means.

  • Is the Gmail Promotions tab truly a bad thing?
  • How do we keep tabs on the impact of the tabs?
  • What should email marketers do in response?

How To Survive the Gmail Tabs Marketing Apocalypse – Marketo.com.

Tip to Build Stronger Connections With Your Parents and Alumni | LinkedIn

by Jase Tillman

Tip:  Give, And They Will Give Back.

I was reminded of the “good ole days” a few years ago when I received a beautiful, full-color hardback book celebrating my school’s 40th year Anniversary. It’s filled with not just pictures and words, but dreams, memories, and relationships and was sent out to every person affiliated with our school.

I still love looking through it, but it reminded me of several other gifts my school has sent out over the years. Like the bib with the school logo on it when my first son was born. Or the “VIP Pass” that allows me free entry into every home sporting event…. for life. And you can’t beat the free pizza that’s found under the alumni tent at all the home football games.

With each gift, the emotional connection I have to the school is strengthened, and that’s why they’ll continue to get my support on all levels. My alma matter has developed hundreds of passionate supporters and donors by simply reinvesting back into its alumni by giving, instead of only “asking.”

6 Ways To Build Stronger Connections With Your Parents and Alumni | LinkedIn.