Membership clubs and organizations are all the rage. Brands like Netflix®, Weight Watchers®, Crossfit® and a myriad other businesses are adopting a membership or subscription strategy to grow their businesses. According to Robbie Kellman Baxter’s best-selling book, The Membership Economy, businesses that embrace the membership model are finding success by building lasting relationships, using member networks and developing benefits with high value as a way of enhancing loyalty and boosting engagement.
Sound a bit familiar? Continue reading
Ask most alumni relations professionals the secret of success and they will have a common refrain.
They will tell you that best way to create a group of engaged, committed – and generous – alumni is to begin with a group of engaged, committed students.
What do you think makes an alumni network great?!
Are education institutions in denial about their alumni engagement?
Schools are implementing a variety of activities, yet are they actually making progress towards their stated goal of engaging alumni? Perhaps, they have lost sight of the basics.
Engaging alumni should not be complicated. Fundamentally it is about providing alumni with a compelling reason to engage with your institution. Continue reading
History’s long standing camaraderie or rivalry comes with sports or sporting events. Sports fans have their psychological selves uplifted when their team wins. Be it sports fanaticism or an evening of casual playing, it is no doubt that roughing it out together, builds bonds that last a lifetime. There is something about running behind a ball, or hitting one with a bat that builds friendships and nurtures loyalty. Continue reading
Engagement leads to giving, and one of the best ways to engage alumni is through in-person events. Whether your school’s events are large or small, frequent or rare, there are some great ways to ensure that you are engaging your alumni base. Here are 5 ways to improve alumni engagement with events: Continue reading
Alumni organizations are always trying to find new ways to engage alumni, but when you’re trying to measure your progress, using the wrong metrics can give you a false sense of success (or failure.)
Unfortunately, many metrics tell only part of the story, and others are downright deceptive.
After years of working with both large and small member organizations, here’s a list of five digital marketing metrics that alumni organizations should stop using: Continue reading
In a well functioning alumni office, it’s important that everyone work together to make things happen. And because so many tasks need to get done, we tend to be drawn toward those assignments that play to our strengths.
Every office seems to have a person best suited to tackle complex administrative responsibilities, or someone who loves planning and executing big events, or someone with the longevity and “institutional memory” to provide some historical prospective on new activities and programs. Continue reading
CHERRY HILL, N.J. – Alumni Channel, a web provider of online alumni communities for schools and other non-profit organizations, announced today that St. George’s Primary School Alumni Society of Nairobi Kenya, is relying on the company’s online community solution to develop closer relationships with its alumni. Continue reading
CHERRY HILL, N.J. – Alumni Channel, a web provider of online alumni communities for schools and other non-profit organizations, announced today that Winebrenner Theological Seminary of Findlay, Ohio, is relying on the company’s online community solution to develop closer relationships with its alumni. Continue reading
CHERRY HILL, N.J. – Alumni Channel, a web provider of online alumni communities for schools and other non-profit organizations, announced today that St. Mary Chardon School of Chardon, Ohio, is relying on the company’s online community solution to develop closer relationships with its alumni. Continue reading