By Vanessa Chase — Writer, Non-Profit Collaborator, Philanthropy Advocate.
Storytelling is an important tool that non-profits are using in fundraising and communications. But perhaps its most important role is being able to forge relationships with constituents in a scalable way. Especially when it comes to annual giving stewardship
Phone calls take time and so do handwritten notes. Planning appreciation events can be costly and you might not have a good turn out. Conducting donor visits would also be out of the question for most annual giving folks.
So what solution is left?
What I would like to advocate for is a major donor-esque approach to annual giving stewardship – accountability report.