Register for a free Nonprofit 911 webinar featuring the best experts in the sector. These training sessions are provided to help nonprofits raise more money with online fundraising, nonprofit marketing techniques, social media, and the latest technology trends. View our upcoming webinars below, or access our presentation archives.
Tuesday, June 24, 2014 | 1:00 PM ET
Erica Waasdorp, Author, Monthly Giving: The Sleeping Giant
Ready to radically boost your fundraising? It’s time to build a recurring gift program. In our exclusive webinar, monthly giving expert and “philanthropyholic” Erica Waasdorp shares real-life examples, practical tips, and key strategies for attracting gifts that keep on giving.
Targeting alumni for donations is big business for colleges and universities — and schools are getting more savvy with their tactics.
Called “prospect research,” the practice of targeting wealthy alumni is not new. But the tools are getting better: complex data models using massive databases that store everything from wealth and income to class reunion attendance.
via New ways colleges target rich alumni – Feb. 24, 2014.
Nonprofit storytelling is a very hot topic lately, although it is hardly a new practice for our sector. But how does storytelling, which appeals to the heart and the imagination, blend with the stringent measurement requirements that so many institutional funders now insist upon? Is there a mixture that works to engage both donors and supporters for the long haul?
Do Storytelling and Data Have Chemistry in Your Fundraising World? – NPQ – Nonprofit Quarterly.
Organizations that want to persuade people in their 20s and early 30s to give and volunteer don’t have much of a chance if they’re not updating their Web sites frequently and including compelling details about their causes and the people they serve, a new survey finds.
Three out of four donors born from 1979 to 1994—a generation often referred to as “millennials”—said they were turned off when a nonprofit’s Web site had not been updated recently. Six in 10 said they wanted nonprofits to share stories about successful projects and programs and appreciated information about an organization’s cause and the people it serves.
Young Donors Want Web Sites To Show Results – News – The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas.
When Giving Online is Not Ideal | Idealware.
As fundraisers we dream about the new frontier of online giving as a potential golden ticket for reaching younger or more tech savvy donors. Driving everyone to give online, in monthly installments, is all the rage. But what happens when a donor wants to give $1000 or more? Is there potential negative organizational impact in accepting large gifts online?
Have you looked at your alumni and giving data? You might just notice two patterns that sum it all up. Review this paper by Peter B. Wylie to see the two patterns that every major giving professional should see . . .
via Where the Alumni Money Is.
Giving money on charity websites is 7% harder than spending money on e-commerce sites. Donating physical items is even harder. For non-profit websites, social media is secondary; the top priority is to write clearer content.
Non-Profit Organization Websites: Increasing Donations and Volunteering Jakob Nielsen’s Alertbox.
Major gifts come from individuals who have great concern for your mission, with whom you have carefully built a value-based connection, and who have the capacity to be generous at the appropriate level. With proper use of your database tools, combined with the other strategies necessary for a major gift campaign, you can reach new heights in your fund raising program.
Susan P. Orr
Founder and CEO
Telosa Software, Inc.
Using your Database to Develop Major Donors Full Article – Powered by Google Docs
AlumniFinder, a division of AccuData Integrated Marketing, announced the launch of WealthScore, a powerful research tool for development professionals that easily identifies potential donors with the discretionary means and propensity to donate.
Read more: AlumniFinder Launches WealthScore, a Powerful Tool To Help Development Professionals Identify Donors – PRNewswire.