Do you experience a momentary sense of panic before hitting “Post?”
Afraid no one will “Like” what you wrote? Not sure what comments, memories or photos will resonate most with your alumni?
Believe me, I totally understand. I had that feeling too, until I learned to follow these simple steps to a successful Facebook page.
Keep in mind that the goals of Facebook for any school community are to communicate upcoming events, tug at the heartstrings, foster nostalgia, and instantly get feedback from your community as to what means the most to them about your institution. Poster’s block can easily be cured by cruising around campus with an iPhone camera at the ready. Don’t overthink it!
Source: Socially Awkward on Social Media?
An online webinar on how schools can successfully use of MySpace, Facebook and YouTube will be held Thursday, August 28, 2008. This webinar will provide a general introduction to MySpace, discuss the 10 best and worst MySpace practices, and teach participants how they can successfully use MySpace to recruit new students and locate alumni that are actively using MySpace. The webinar will also demonstrate the differences between Facebook Groups and Fan Pages, as well as how to successfully set up a Facebook Page for your university, admissions department, and/or alumni office in order to build a long-term presence on Facebook. The webinar will also show participants how to create and design a YouTube Channel that matches your MySpace profile and website.
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