Friends or Funds?
C.A.S.E. Focus Group Dishes Out the Age Old Debate: Is it better to build relationships, or bank accounts?
Summary: Take a moment to consider your alumni association’s main focus. What are your goals? What holds value in your organization? Would you rather have ten thousand members, or ten thousand dollars? On the same hand, do good members make for good earnings? A recent Council for Advancement and Support of Education (C.A.S.E.) focus group collaborated to touch on this topic to determine which is better.