Universities and colleges all over the globe have some sort of Alumni and Development function within their institution.
This function is designed to enhance relationships with alumni and former staff whilst simultaneously enhancing the experience of current students and staff at the institution.
Read more: Why should I give back to my University or College? | LinkedIn.
By Vanessa Chase — Writer, Non-Profit Collaborator, Philanthropy Advocate.
Storytelling is an important tool that non-profits are using in fundraising and communications. But perhaps its most important role is being able to forge relationships with constituents in a scalable way. Especially when it comes to annual giving stewardship
Phone calls take time and so do handwritten notes. Planning appreciation events can be costly and you might not have a good turn out. Conducting donor visits would also be out of the question for most annual giving folks.
So what solution is left?
What I would like to advocate for is a major donor-esque approach to annual giving stewardship – accountability report.
Nonprofit storytelling is a very hot topic lately, although it is hardly a new practice for our sector. But how does storytelling, which appeals to the heart and the imagination, blend with the stringent measurement requirements that so many institutional funders now insist upon? Is there a mixture that works to engage both donors and supporters for the long haul?
Do Storytelling and Data Have Chemistry in Your Fundraising World? – NPQ – Nonprofit Quarterly.
Organizations that want to persuade people in their 20s and early 30s to give and volunteer don’t have much of a chance if they’re not updating their Web sites frequently and including compelling details about their causes and the people they serve, a new survey finds.
Three out of four donors born from 1979 to 1994—a generation often referred to as “millennials”—said they were turned off when a nonprofit’s Web site had not been updated recently. Six in 10 said they wanted nonprofits to share stories about successful projects and programs and appreciated information about an organization’s cause and the people it serves.
Young Donors Want Web Sites To Show Results – News – The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas.