When it comes to finding meaningful statistics that can help you make decisions about your alumni organization, you can find some helpful stats here or there, but (until now) there was no single repository of really good data that is also relevant. In the spirit of sharing information, here is my collection of relevant statistics from around the web that I have used to help my clients grow their programs and make important decisions. They are especially relevant to higher education, but have application to many types of membership organizations.
Alumni organizations are always trying to find new ways to engage alumni, but when you’re trying to measure your progress, using the wrong metrics can give you a false sense of success (or failure.)
Unfortunately, many metrics tell only part of the story, and others are downright deceptive.
After years of working with both large and small member organizations, here’s a list of five digital marketing metrics that alumni organizations should stop using: Continue reading