71% of adults who go online watch video. Incorporating video into emails increases engagement and improves click-through rates. Every marketer wants higher open rates, more clicks, more engaging emails and stickier websites. Using video (correctly) in email can achieve all of those goals. Video lightens the load of the copywriter, simplifies emails and enhances your brand image. Best of all, it’s a low-cost, high-impact, easily measurable email component.