<< Robert Viccellio, the editor of the University of Virginia alumni magazine, which has started a channel on YouTube with videos evoking the spirit of the campus.
The advent of social networking on the Internet has created a quandary for these magazines, which want to maintain a conversation with alumni but have been slow to embrace the Web. Most schools have set up password-protected sites where graduates can change their contact information, drop a class note or donate money.But younger alumni, accustomed to second-by-second updates from friends and classmates, are exchanging information in real time on Facebook and MySpace. Why wait for your alma mater to churn out a quarterly journal when you can Twitter all day?
Full article on The New York Times