Are education institutions in denial about their alumni engagement?
Schools are implementing a variety of activities, yet are they actually making progress towards their stated goal of engaging alumni? Perhaps, they have lost sight of the basics.
Engaging alumni should not be complicated. Fundamentally it is about providing alumni with a compelling reason to engage with your institution. Continue reading
(Written for Universities, the concepts and ideas can be applicable to any type of education institution.)
The college experience lasts four (… or five or six) years. The alumni experience lasts a lifetime. As such, it makes sense that the ROI discussion centers around the impact of one’s degree after college. I would argue that the services, programs, and opportunities offered by schools to their alumni are of equal importance to those offered as part of the college experience itself.
Here are a couple ways that universities can stay relevant and provide value to alumni . . .