Major gifts come from individuals who have great concern for your mission, with whom you have carefully built a value-based connection, and who have the capacity to be generous at the appropriate level. With proper use of your database tools, combined with the other strategies necessary for a major gift campaign, you can reach new heights in your fund raising program.

Susan P. Orr
Founder and CEO
Telosa Software, Inc.

Using your Database to Develop Major Donors Full Article – Powered by Google Docs