Our friends over at Idealware just published a fantastic and informative (their stuff is always informative by the way) article on getting your videos onto the Internet for your constituents to see.  Very timely as I was just having a conversation with the community manager of one of our high school alumni web sites about this very topic.  They have some footage of “greatest moments” of various school sporting events they wish to post on their online community.

The Idealware article discusses hosting video in the age of YouTube, and reaching viewers online.

“For nonprofits with large constituencies, most video views are generated within the organization’s own community through email messages linking to the video. Online video is in the same stage of life as the Web was in the mid-1990s, when most organizations were beginning to recognize the role a Web presence could play but few had dedicated Web teams or budget lines. Today, even the smallest organizations invest in the Web. Similarly, many organizations have realized the importance of online video, but have yet to develop processes to maximize use of this up-and coming-tool.”

Read the full article >>>