How does mobile giving work? Is it likely to be useful for your organization? This diagram, originally published in NTEN’s Change Journal, walks you through the steps to get started, a mini case-study, and helps you think through whether mobile giving is likely to be a useful part of your fundraising mix.
Click here to view the diagram.
When Giving Online is Not Ideal | Idealware.
As fundraisers we dream about the new frontier of online giving as a potential golden ticket for reaching younger or more tech savvy donors. Driving everyone to give online, in monthly installments, is all the rage. But what happens when a donor wants to give $1000 or more? Is there potential negative organizational impact in accepting large gifts online?
According to the infographic below from attachments.me, email is not dead! To tell you the truth, it’s alive and growing.
Here are a few highlights:
• 3.3 billion = Total number of email accounts worldwide
• The number of email accounts beats instant messaging and social networking accounts in sheer numbers:
– Number of social networking accounts = 2.7 billion
– Number of instant messaging accounts = 2.7 billion
• $40 for every $1 invested = ROI of emailing marketing in 2011
Here are more statistics to prove that email is not dead: Continue reading
From Facebook to Twitter to LinkedIn, nonprofits are flocking to social media, but not everyone is prepared for the challenges and ramifications of what you post–or how to manage the process. Who is allowed to tweet? Who can comment on your posts? How do you respond if someone says something mean about your organization? How do you make use of what social media offers while protecting your nonprofit and your constituents?
As nonprofits have increasingly turned to social media, policies and guidelines to govern their use of social media have become the new frontier. The open and community-based aspects of social media can be a huge benefit for nonprofits looking to reach out to new audiences and engage their existing base, but sometimes it can seem that no one knows the right way to use each channel, or where the lines are drawn—or even how to find out.
It doesn’t have to be that way.
A good social media policy will provide clear guidelines as to what staff should and shouldn’t do when posting and interacting with the community on a day-to-day basis. Your organization can create a policy to help guide your whole staff simply by thinking about how you would like to make use of social media.
71% of adults who go online watch video. Incorporating video into emails increases engagement and improves click-through rates. Every marketer wants higher open rates, more clicks, more engaging emails and stickier websites. Using video (correctly) in email can achieve all of those goals. Video lightens the load of the copywriter, simplifies emails and enhances your brand image. Best of all, it’s a low-cost, high-impact, easily measurable email component.
Remember Me From Yesterday?
The New York Times style section ran a piece asking the question, “Remember me from yesterday?” With social networks like Facebook becoming a high school of sorts on its own (where you virtually pass by casual acquaintances, friends, and “frenemies” alike), is there any mystery left for attending your high school reunion?”
Social Media Reduce Allure of High School Reunions – NYTimes.com.
It’s 2012. Anyone affiliated with public education . . . knows that last year and this year are game-changers in how we fund public education. Say goodbye to hoagie sales and car washes and hello to big-time fundraising.
via Key to public school funding? How about foundations | PennLive.com.
The Napa Group: November 2010 – Download PDF
As university and alumni association funding resources become tighter and continue to change, one of the front-burner questions today is: “What is the best funding model for our alumni relations activities?” This survey of 20 public and private institutions also includes analytics on several trends that are impacting alumni relations programming priorities, association structuring, communications and mission and vision. Through comprehensive strategic planning, many associations are tackling these interrelated questions to position themselves for growth and stability for the future.