As the number of young alumni grows, alumni offices must get creative to keep recent grads engaged.
By Erin Peterson of UniversityBusiness.com
May 2007
ENCOURAGING YOUNG ALUMNI TO STAY INVOLVED at Wartburg College (Iowa) has presented a thorny challenge for Todd Coleman. Coleman, the school’s director of alumni and parent programs, would love to see recent graduates take advantage of all the school has to offer them, but many of the approaches used for older alums aren’t relevant to the younger generation. “They don’t want to sit down for long dinners and listen to speeches. They don’t want propaganda thrown at them, and they don’t have the time to take off for golf outings or other events,” he says.
On the other hand, young alumni have been eager for any assistance they can find as they get their fledgling careers off the ground . . .