Engaging Alumni Online

Today’s alumni want increasing control over content and delivery of information. Higher ed institutions are delivering what they need-electronically.
By Caryn Meyers Fliegler of UniversityBusiness.com
December 2006

In 2001, administrators at Plymouth State University began pondering the notion of giving alumni access to their own web portal, just as undergraduates at the New Hampshire institution had since 2000. The idea was for the portal to provide alumni with a simple way to connect with the university and with each other.

Then, in 2003, a little thing called Facebook arrived on the college scene.

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