Author Archives: Alumni Channel

Class Reps / Class Agents

Class Reps can be a vital link between your organization and your alumni / membership. Look in the middle of the second column for four descriptions of “Class Agents” to help you define your own description for “Class Representatives”. You’ll also find resources for a couple Class Agent Handbooks.

http://supportingadvancement.com/employment/job_descriptions/job_descriptions.htm

Increasing Voluntary Giving to Higher Education in the United Kingdom

UK Task Force on Giving to Higher Education:

Interesting paper on Increasing Voluntary Giving to Higher Education in the United Kingdom. Produced by the Department for Education and Skills on behalf of the Task Force on Voluntary Giving to Higher Education.

Includes a comparison of giving in the UK vs. USA.

http://supportingadvancement.com/potpourri/UK_task_force_on_giving/UK_task_force_on_giving.htm

“Communication” and “Content”

If your site isn’t growing as fast as you’d like, or if your visitor numbers aren’t soaring, or your online donations aren’t piling up, consider the following . . .

Great Ideas

Admin Service – available at an extra cost should you not have anyone to administer your site.

Referral Program – can reduce your cost up to 80% by telling your colleagues of our service.

Data Import – can take your existing membership list and import it into your new site so all your data is in one place.

Online Payments – will allow you to accept payment for donations, tickets sales and merchandising opportunities.

Two of the most important aspects of alumni relations are “communication” and “content“. Over the years we found that you need to communicate to your members at least 5x/year, or perhaps once per month, depending on your needs, your news and what’s happening. You also need to make sure there is information on your web site that will attract and retain alumni interest.

Alumni want to hear what’s happening at your organization, goings-on with other alumni, alumni profiles, construction updates, event details, and how they can get involved (either monetarily or voluntarily).

You need to communicate often enough to keep members coming back to the site. Here’s a schedule that works well for alumni e-newsletters, which you can send via your web site by class, or to your entire membership:

  • September 15 – after all younger alumni have started school, or older alumni have settled into new homes
  • November 15 – before the Thanksgiving and religious holidays; before some younger alumni leave their universities/colleges
  • February 15 – after holiday message; younger alumni are back to school
  • May 1 – Spring message before Summer; before seniors graduate, leave their schools, and change their e-mails
  • July 15 – mid-summer; younger alumni may have new e-mails with their new jobs; United States Fourth of July holidays are over

To attract alumni back to your site, use “teasers” (reference items, news, etc. in your newsletter), but then give complete detail on your site.

Finally, these sample topics may be of some help when planning your next newsletter:

  • Alumni News
  • School / District Updates
  • Upcoming Events and Important Dates (school and alumni)
  • Reminder to Update Profile
  • Reminder to Tell Friends and Family (about the site)
  • Site and Alumni Association Statistics (number of members, growth since last news)
  • Special Features
  • Needs and Wants
  • How to Donate / Donation Information / Giving Back
  • Alumni Notes / Alumni in the News

For more ideas on how to make the most of your site, ask for a copy of our “Success Plan” with tips on setting up your site, conducting a kick-off meeting, launching and promoting your site, giving reunion planning assistance, and creating your own alumni activities/events.

Can you spare a million? Public schools go after alumni to fund big-ticket projects

Sales of wrapping paper, entertainment books and T-shirts have become familiar ways for schools to pay for playground equipment, field trips and even classroom supplies. Now public schools have found another way to pay for extras.

Donations. Big ones. Gifts that can pay for the sort of projects that school tax money might have financed in more flush times.

http://www.projectappleseed.org/postdispatchoct1004.html

Chesco Catholic School Offered Anonymous Matching Donation

by KYW’s Brad Segall

An anonymous donor says he will make a major donation to a Chester County elementary school. But there’s a catch.

The challenge: Holy Family School in Phoenixville, Pa. has just over a year to match the $100,000 donation with another $100,000 from businesses and private donations. The donor says it’s all or nothing.

Kelly Dychdala, who is leading the school’s just-established Office of Alumni and Development, says the money raised must be used for educational purposes, to give more people a chance at providing their children with a Catholic education:

“We’re excited to be able to offer some scholarships to individuals and families that wouldn’t necessarily be able to afford to come to the school without that help and assistance.”

She says they’re calling their mission “Shepherd a Student,” and they’re already off to a good start. As word trickled out over the past week, they’ve already raised more than $20,000.

Original Article