Peer-to-peer fundraising isn’t new. For years, many organizations have engaged supporters to raise funds on their behalf—everyone from staff and volunteers to program participants and current donors. Traditionally these individual campaigns took the form of walk-a-thons and similar events at which supporters enlist sponsors from their own networks of colleagues, friends, and family. Informally, this kind of distributed fundraising is sometimes called “team,” “a-thon,” or “friend-to-friend” fundraising.
Read more: A Few Good Tools for Peer-to-Peer Fundraising | Idealware.



The college experience lasts four (… or five or six) years. The alumni experience lasts a lifetime. As such, it makes sense that the ROI discussion centers around the impact of one’s degree after college. I would argue that the services, programs, and opportunities offered by schools to their alumni are of equal importance to those offered as part of the college experience itself.