(Written for Universities, the concepts and ideas can be applicable to any type of education institution.)
The college experience lasts four (… or five or six) years. The alumni experience lasts a lifetime. As such, it makes sense that the ROI discussion centers around the impact of one’s degree after college. I would argue that the services, programs, and opportunities offered by schools to their alumni are of equal importance to those offered as part of the college experience itself.
Here are a couple ways that universities can stay relevant and provide value to alumni . . .