Wednesday, January 16, 2008, 2:00-3:30 PM ET
We hear the terms “Generation X” and “Generation Next,” but what do they mean and how do they apply to annual giving? Who are these people, and what are their needs and priorities? Should you solicit and steward them in the same way you reach out to other constituencies?
Given the constant pressure on the annual fund to increase the institution’s rates of alumni participation, this seminar focuses on the most effective methods for maximizing the annual giving potential of young alumni. Explore the characteristics that define these generations, and how we need to design our programs accordingly.
For more information or to register, visit http://www.case.org/onlinespeaker/OSS_Jan_16_08/default.cfm
