Academic Impressions creates an environment specially suited to discussions about emerging trends in higher education. As part of their vision, they offer many traditional and web-based conferences. Below are just a few that I thought would be of interest to you . . . Continue reading
Overview:
February 7, 2008, 1:00-2:30 p.m. EST
Join Academic Impressions for the Reaching Alumni with Social Networking, Media Sharing & Web Tools web conference for a survey of creative uses of social networking, media sharing sites, and other web tools by professionals in marketing and communications, alumni relations, and annual giving at a variety of institutions. You will receive tips on what to consider before planning to use similar tools at your school.
Overview:
Do you want to help your organization take donations online, but aren’t sure how? This session will tell you what you need to know in order to choose a tool and get started. We’ll touch on some of the strategic aspects of online donations, but our focus will be on the tactical: What online donation tools are available? How do they work? How do you know which one is right for your organization? We’ll close by looking more closely at some of the specific tools that are available, such as Network for Good, PayPay, Click & Pledge, Groundspring DonateNow, eTapestry, MemberClicks, AuctionPay, and more.
Wednesday, January 16, 2008, 2:00-3:30 PM ET
We hear the terms “Generation X” and “Generation Next,” but what do they mean and how do they apply to annual giving? Who are these people, and what are their needs and priorities? Should you solicit and steward them in the same way you reach out to other constituencies?
Given the constant pressure on the annual fund to increase the institution’s rates of alumni participation, this seminar focuses on the most effective methods for maximizing the annual giving potential of young alumni. Explore the characteristics that define these generations, and how we need to design our programs accordingly.
For more information or to register, visit http://www.case.org/onlinespeaker/OSS_Jan_16_08/default.cfm
