Getting Started with Email Fundraising $40 | Idealware

Idealware, a 501(c)3 nonprofit, provides candid Consumer-Reports-style reviews and articles about software of interest to nonprofits.

Fundraising via email requires an understanding of a number of different elements – designing an email campaign, writing an email, avoiding spam filters, broadcast email tools, online donation tools, and more. We’ll walk through what you’ll need to know to design your own email fundraising campaign.

The agenda includes:
• Crafting Your Campaign
• Writing an Effective Email
• Choosing a Broadcast Email Tool
• Choosing an Online Donation Solution
• Track Your Success

By the end of the session, you will understand:
• How to design a email campaign with a story, arc, and timing that will appeal to your constituents
• Best practices in writing emails, including subject lines and asks
• What tools can help with sending emails and collecting online donations
• What metrics you should track to allow you to improve your campaign over time.

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