Membership clubs and organizations are all the rage. Brands like Netflix^®, Weight Watchers^®, Crossfit^® and a myriad other businesses are adopting a membership or subscription strategy to grow their businesses. According to Robbie Kellman Baxter’s best-selling book, The Membership Economy, businesses that embrace the membership model are finding success by building lasting relationships, using member networks and developing benefits with high value as a way of enhancing loyalty and boosting engagement.

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