Tag Archives: metrics

Stop Using These Metrics to Measure Alumni Engagement

Alumni organizations are always trying to find new ways to engage alumni, but when you’re trying to measure your progress, using the wrong metrics can give you a false sense of success (or failure.)

Unfortunately, many metrics tell only part of the story, and others are downright deceptive.

After years of working with both large and small member organizations, here’s a list of five digital marketing metrics that alumni organizations should stop using: Continue reading