With more than 750 million people signed up for Facebook alone, there’s little doubt that social media can be a powerful part of most organizations’ communications mix. But what can it be used for—outreach and engagement? Event management? Advocacy? How about fundraising? For many nonprofits, it’s far more obvious that such tools can be useful than how to use them.
Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals.